The story of the 832 little Hondas that could
Japan’s S660 owners just pulled off something delightful. They broke the Guinness World Record for the largest parade of Honda vehicles in history. It’s always fun to see any group of enthusiasts enjoying their cars, but this crew made it official.
What the heck is an S660? The simple answer is that it’s the successor to the 1990s Honda Beat.
The more complex answer is that the Honda S660 is the automaker’s sports car in Japan’s subcompact Kei class. It’s a mid-engine two-seater that weighs just over 1,800 pounds. Its name comes from its turbocharged 658 cc engine. Honda used the same naming system for its first car, the S500, and later for the American-market S2000.
How the S660 became a cult classic
The S660’s lead engineer was the youngest in Honda’s history. He won the project at 22. His team revealed the S660 at the 2013 Tokyo Motor Show. Honda offered it with a 6-speed manual or a CVT. Buyers could choose a convertible or groovy targa tops. Honda sold the car from 2015 to 2022, and it quickly developed a cult following in Japan.
For the 10th anniversary of the S660’s launch, the owners’ club went big. They gathered at Japan’s Suzuka Circuit. Owners chatted, lined up, and rolled out for a parade lap. With 832 cars on track, the group set the new Guinness World Record for the largest parade of Hondas.
Kei-class sports car owners might be the most devoted. The previous record belonged to a 2010 parade of 569 Honda Beats. but, in case any S2000 owners are reading this, there are at least 35,000 of you in the U.S. Just saying.
You can see the record-breaking parade in the Japanese-language video embedded below.
